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1999: Like a Phoenix…

The brand was acquired by Beny Alagem, a former tank driver from Israel and, incidentally, the founder of Packard Bell. What was his objective? To turn AST into an ‘Internet-driven company’. The adventure lasted until the summer of 2001 and was limited to the sales of PCs and servers. Unfortunately, times had changed unfavourably whereby the new AST was unable to find its place and had to close up shop.

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